One-Liners and Blog Names

I've fretted for the last hour on what to call this blog. Because my artistic practice often takes interest in the format of the 'one-liner', I approach the naming of this blog with a self-imposed pressure that has only been lifted due to time constraints.

I could very well focus my research on what to call a blog about fonts, the internet, and my interest in them.

Why do I like one-liners so much? One-liners get to the point. One-liners can sum up an entire story, feeling and movement in an instance, and catch the essence of something with an immediacy and 'spot on-ness' that I admire and aspire for in my daily life.

In looking at my work, my fondness for the one-liner format is no secret. One-liner, two-liners, short blurbs, lists, etc, is how much of my work comes to being.

My interest in typography, specifically the typography used in desktop computing and the Internet comes from both curiosity, and guilt. Over the past few years, my work has shifted from video and animation to well, words, sentences, paragraphs, and more words. As the written/typed word has taken a front seat, I have begun to realize how little I know about the choices I make surrounding the aesthetics of these words. While I tend to rely on default settings (such as this blog here) that are chosen for me, I want to know more about the tools I use. To me, (and probably to thesis juries, advisors, and critics), this is not enough. If I'm going to use typography (default fonts or otherwise), I'd better not only know why I use them, but also how I can use them to my advantage, and go beyond the surface.

Also...If I'm going to use one-liners, they better look pretty damned good.

In the end, I decided to go for the blog title 'Fonts and Folkore' because when I really think about what I want out of this blog, research, etc, is to gain a better understanding of how communities exist and work with language, interface, structures and everything else that allows for communication on the WWW. (Well, okay, that might not be as articulate as I'd like it to be, but again, I'd prefer to work with one-liners, and let the world assume what I mean).

The following is a list of blog titles that didn't make it (and thank God, they are awful, except for the Omar Serif one....)

http://comicicecreamsanswich.blogspot.com
http://courieranewhope.blogspot.com
http://omarserif.blogspot.com
http://verdanarama.blogspot.com
http://verdanaletsmebreathe.blogspot.com
http://doesmyfontlookfatinthis.blogspot.com
http://enfontterrible.blogspot.com
http://theserifsheriff.blogspot.com